As a small business owner, trade shows are somewhat intimidating to me. I have done well for myself, but being in a room full of larger businesses with significant credentials and years of service behind them makes my work seem measly and minuscule by comparison. Feeling small is never a good way to start off if you are a business person in a room full of other competitive sales people. So, as a rule, I tend to avoid trade shows.
Then came the fateful day when I discovered I had no choice but to attend a trade show in town. The fact that my company had been invited to attend the show was a compliment in and of itself, and we were even given a prime spot in the show room. I could not say no after this kindness, and I had to hope that such treatment would bode well for my chances against the competition.
I decided I was not going to take any chances with this event. I knew if I was going to stand up and make a strong showing, I needed to make myself seen and heard. We needed to be the black horse of the trade show, the one that no one expected to show up and who ends up leading the group. In order to make this happen, I started to look into trade show exhibits. These, it turns out, play a massive role in setting companies apart in a trade show. Instead of being the small business owner who shows up with a table top display and nothing else, I knew I needed to be the small business owner who showed up with a display that made my company as large as its mission, as large as its goals, regardless of the size.
After some searching, I found IGE Group. Their website is enough to tell you the kind of quality you are going to get when you use their services. They are known for the custom built trade show event displays and for the excellence in construction and in design that they hold themselves too. They are not just any old design firm; they are committed to innovation in the business of trade show display design, and this truly shows when you look at their creations. They are not simply creating projects that will get the job done, they are making a statement for every company they work for. That statement varies company to company, of course, but the central message for each is the same: I am strong, I am confident, and I am the company that fits this hole in your life. That kind of powerful messaging is critical for gaining the trust of consumers. When you select IGE Group, you are not just getting a trade show display. You are getting your company’s essence in display booth form.
My trade show was a massive success. My event display was a huge hit, and it drew customers and clients to me from all over the show room. No more fear of trade shows, the dark horse will return!